PETALING JAYA: Lagenda Properties Bhd is tying up with the Selangor state government to develop a 191-acre plot of land in Bernam Jaya, Selangor.
In a statement yesterday, Lagenda said it aims to develop the land into an affordable township with over 2,000 units of landed homes priced below RM250,000.
“With a mission to make home ownership affordable for Malaysians, Lagenda, through its wholly-owned subsidiary, BlossomEastland Sdn Bhd, has entered into a development joint venture with Kumpulan Hartanah Selangor Berhad (KHSB), a wholly-owned subsidiary of the Selangor state government.”
Lagenda is targeting to launch the Bernam Jaya township by the fourth quarter of 2023.
The company said the development is located about 75 kilometres away from the Kuala Lumpur city centre and is easily accessible via the North-South Expressway.,
“Conscious of the urgent need for more affordable homes within Selangor given its high population, Lagenda and KHSB intend to dismantle the perception that landed homes within Selangor are out of reach for the public by providing landed homes that are not only affordable, but also apart of sustainable and well-planned township.
“In addition to making landed homes economical and turning homeownership dreams into reality, this development also aims to emphasise a wholesome quality of life with multiple facilities and tranquil green spaces to be incorporated into the development plan to facilitate a communal and holistic living experience.”
Lagenda said the township is expected to significantly boost the socio-economic growth of the Selangor northern corridor via the developments affordable and sustainable agenda.“After winning a competitive selection process carried out by KHSB, the Bernam Jaya development will be Lagenda’s first foray into Selangor and will mark the group’s presence in another state within Malaysia after Perak, Kedah, Johor and Pahang.
“Lagenda remains committed to its aim of launching at least one new township per year and is aggressively expanding its horizons, soon after launching over 2500 units of affordable homes in Kedah in addition to the over 16,000 units of affordable homes launched in Perak thus far.”
Owing to its pricing strategy and lifestyle focus, Lagenda managing director Datuk Jimmy Doh said the development will directly support the government’s target of building 500,000 affordable homes as outlined in the 12th Malaysia Plan.
“As we roll out more affordable townships nationwide, we believe this joint venture is a crucial step towards cementing our reputation as being at the forefront of affordable housing.”